Use Cases

With SORI, audiences can seamlessly interact with content across various media platforms, from TV to radio. Dive into a realm where every viewer touchpoint becomes an opportunity for immersive experiences and data-driven insights. Join us on this journey where interaction knows no limits, and the future of media engagement begins now.

As we embark on this journey, we invite you to explore the boundless possibilities that the SORI API brings to the table. From seamless product purchases during TV viewing to immersive real-time interactions between viewers and advertisers, the SORI API empowers content creators, broadcasters, advertisers, and consumers alike to forge deeper connections and unlock new dimensions of engagement.

Shop While You Watch

Viewers can use SORI API to identify and purchase products they see on the screen in real-time, all from the comfort of their smartphone.


Knowledge at Your Fingertips

SORI API allows viewers to easily access information about actors, music or filming locations without interrupting their viewing experience.

Drama filming locations

Interactive Ads

Advertisers can engage viewers in real-time during TV and cinema commercials, providing instant access to additional information, discounts, or event participation directly via a viewer's smartphone.

discount coupon roulette

Boost Audience Engagement

By incorporating SORI API, broadcasters and content creators can create immersive experiences by synchronizing content between the TV and the viewer's smartphone, enhancing viewer engagement and loyalty.

drama information

Data-Driven Decisions

With SORI API integration, businesses can gain valuable insights into who is interacting with their traditional media such as TV, radio, and theater ads. This data can help refine targeting strategies and measure ad performance more accurately.

Theater emoji

Second Screen Interaction

SORI API bridges the gap between the primary media screen like a TV and the secondary screen of a user's smartphone, enabling interactive experiences during media consumption.

Elevate Your Radio Experience

Radio listeners can use the SORI API to engage with additional relevant content mentioned on the radio like ads or products, directly from their smartphone.

Car radio