About the SORI API

SORI API is a sound recognition-based interaction platform that connects traditional media like TV, radio, and theaters with personal smartphones in real time. This technology bridges the gap between analog content and digital services, creating entirely new user experiences.

SORI's proprietary algorithm analyzes the unique sound patterns of media content to generate audio fingerprints that can be recognized in real time. These audio fingerprints are linked with metadata on our servers to provide various information and services related to the content users are watching and hearing.

When apps integrate the SORI SDK, users' smartphones can automatically recognize sounds from TV, radio ads, movies, and more, instantly providing relevant information or enabling various actions like shopping and events.

Key Benefits

Enable interactive advertising features on traditional media like TV and cinema in real time (e.g., real-time shopping, information access, coupon delivery during ad viewing).

Automatically provide information about characters, products, locations, and music in broadcasts or movies, reducing the burden of user searches.

Enable precise media exposure analysis based on actual user response data instead of traditional ratings or panel survey methods. Revolutionary for advertising targeting and research.

The future of marketing is evolving toward a structure where traditional media and digital interact in real time. SORI API is a powerful tool that makes this evolution a reality.

How It Works

Step 1 - Register Target Content

Partners register the media content they want to recognize (TV ads, broadcast clips, movie scenes, etc.) in the SORI system. SORI's recognition algorithm analyzes the audio and extracts unique 3D sound waveforms specific to the content.

These waveforms are converted into identifiable signature IDs and stored on the server along with metadata such as content name and timestamp information.

Step 2 - Recognize Sound Patterns

When users with SORI SDK integrated apps activate the recognition feature, smartphones listen to surrounding sounds through the microphone. SORI analyzes these sounds in real time to extract audio fingerprints and compares them with pre-registered content audio fingerprints to accurately identify them within seconds.

Step 3 - Activate Interactive Services

Once content is recognized, customized interactions linked to that content are immediately activated on the user's smartphone. Various forms of responsive services are possible, such as shopping links, coupons, event participation, and product information. Analog content like TV, movies, and radio becomes a real-time digital gateway connecting with users.

Using SORI API, you can extend analog media into new digital touchpoints.

Our Commitment to Privacy and Security

SORI prioritizes privacy protection and security as our core values. Our sound recognition technology does not collect, store, or restore users' personal audio data or actual content audio.

While the SDK listens to surrounding sounds through the smartphone microphone, these sounds are converted only into abstract signature IDs that cannot be restored, and the original audio is not stored.

Additionally, the SDK is designed to not access sensitive information such as user device information, location, or storage, and faithfully follows global privacy protection standards including GDPR.

SORI API connects analog and digital in real time while maintaining user trust in the most personal and secure way possible.